
Saltwater Country
Jenny Harlow
The brief: a coastal memoir intended for two audiences at once — a family print run of around sixty copies, and a retail edition for general readers. One cover had to serve both, and one interior had to print economically at both quantities.
What we did
- Chose landscape over a portrait photograph, so the cover is about place rather than a face
- Set a 16-page photographic section rather than images throughout, to control print cost
- Specified one trim size for both editions so the typeset interior is shared
- Costed a 60-copy short run against print on demand and set the retail price from it
- Kept the spine design simple enough to survive a changing page count
What was delivered
- Cover artwork for print and ebook
- A shared print interior with a 16-page photo section
- A costed comparison of short-run and print-on-demand editions
- Caption and permission list for every photograph








