
Cold Front
Marek Dvorak
The brief: a procedural thriller set in snow country, competing in a category of dark, busy covers. It had to stand out in a grid of thumbnails without resorting to a running figure or a bloodied knife.
What we did
- Inverted the category: an almost entirely white cover among dark ones
- Reduced the whole image to one red door and a line of tracks
- Set the title in wide-tracked sans at the top, where the field is emptiest
- Tested it beside the current top twenty in the category at thumbnail size
- Kept one accent colour so the series can change it per book
What was delivered
- Cover artwork for print, ebook and audiobook
- Wraparound print cover with spine and barcode area
- Categories and keywords for crime, mystery and thriller separately
- A series style sheet for a recurring detective








